Product-led Content: How we Do Content Marketing at Ahrefs

In this video, you’ll learn what product-led content marketing is and how we use it in our marketing at Ahrefs.

Additional Content Marketing Resources

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Product-led content is content that helps people solve common problems with the use of your product. It’s not about hard-selling your product. It’s about strategically weaving it and its use cases into the content.

Product-led content serves three primary purposes:

► bring awareness to your products at scale;
► acquire new customers;
► retain existing customers.

To create product-led content, you need to do three things.

First, you need to make sure you know your product well and understand how it can help solve your customers’ problems. The better you know your product and the more you believe in its effectiveness and use cases, the better your content will be.

Watch the video to learn more about this stage.

The second thing you need to do is find topics you’ll create content around. At Ahrefs, we choose topics mostly based on search traffic potential.

You’ll learn how we do it from the video.

The third step is to prioritize keywords by analyzing their business potential. Business potential is a way of scoring topics based on how helpful you think your product is in solving a specific problem.

Want to learn how to do it? Watch the video.


0:00 Intro
0:59 Purposes of product-led content
5:23 Ensure you know your product
6:38 Find topics to create content around
7:25 Prioritize keywords using business potential

#productledcontent #contentmarketing

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