Republishing Content: How to Update Blog Posts For More Organic Traffic

In this tutorial, you’ll learn how to rewrite and republish blog posts to get more organic traffic fast.

Additional Blogging and Content Marketing Resources

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As of today, our blog has 250 published posts. And according to Ahrefs’ Content Explorer, 61 pages have been republished at least once.

If you look at the traffic trends over the past 3 years, you’ll see that nearly all of our republished pages have consistently been gaining more and more search traffic over time.

So, republishing blog posts works really well as both an SEO and content marketing strategy.

But when you update content, you can’t just recreate any old page and expect to get a quick boost in organic traffic. There are some requirements in page selection and you actually need to update the content with some thought.

Plus, your website should follow at least the basic SEO best practices.

So you should have good content, a technically sound website, and have some kind of website authority; meaning, you’re not a new site or have no links pointing at any of your pages.

If your site matches this criterion, then you can get started with the first step, which is to diagnose pages where your content is responsible for underperformance.

Content is obviously a huge contributor to your ranking success. But it’s not always going to be the main reason why you’re not ranking in the top 3 positions.

So the first thing we need to do is actually identify that a content issue exists. And there are 4 main things to look out for.

You’ll learn what these 4 things are in the video.

Once you’ve identified a page to update, then it’s time to rewrite it. This requires a bit of research and decision making.

The first thing you’ll want to do is assess search intent and make sure your page matches it.

You’ll learn how to do this in the tutorial.

The next thing you need to do is analyze the top ranking relevant pages.

Since we’ve already pinpointed that we have a content issue rather than a backlinks or technical related one, we need to see what the top ranking pages are doing right.

So this would require you to manually visit the pages and analyze key points that are being made.

You’ll learn how to do this and which points you should be looking for in other blog posts.

The last step is to republish your post and make sure Google finds and indexes your new page. You’ll also learn how to do this in the video.

Finally, you should do a content audit of your site to see which pages could benefit from a full-blown update.


0:00 Intro
1:25 Diagnose pages with underperforming content
02:05 Check what keywords the page is targeting
3:14 Make sure the page isn’t ranking in Top 3
5:09 Check if page rankings aren’t related to backlinks
6:26 Make sure your page matches search intent
9:11 Analyze the top-ranking relevant pages
10:31 Analyze the page’s backlink profile
12:15 Republish the post and submit it for reindexing

#blogging #contentmarketing #seo

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